A proven strategy to lift Plush + Oak's Trustpilot score from 3.9 to 4.2–4.3 and build a constant stream of fresh, verified positive reviews—without blasting customers with generic requests.
Plush + Oak's Trustpilot rating is stuck at 3.9 with only 5 organic reviews in the last 12 months. At that volume, a single negative review can significantly shift the score. The root cause: Klaviyo campaigns for website reviews are not translating to Trustpilot because static invite links require customers to create a Trustpilot account before leaving a review—a step most people abandon.
Static invite links require customers to create a Trustpilot account before reviewing—most abandon the process before completing it.
With only 5 organic reviews in 12 months, the 3.9 score is highly vulnerable—one new negative review can drag it down significantly.
Reach 4.2 stars on Trustpilot and push older negative reviews off the first page
Sustain 4.3+ stars in time for upcoming trade shows with a healthy volume of recent reviews
We start with Shopify order data to identify satisfied customers, filtering out anyone with open support issues or late deliveries. Only customers who had a positive experience receive an invite—so every campaign is set up to succeed from the first send.
Impact: Invitations go only to customers likely to leave a positive review, protecting the score from day one.
We replace static invite links with verified invitation links, which bypass the Trustpilot account creation step entirely. Customers click once and land directly on the review form. Verified links typically double the conversion rate compared to static links.
Benefit: Dramatically higher review completion rate from the same customer base Plush + Oak is already emailing.
After the support team resolves a customer issue, we automatically follow up and ask the customer to update or remove their review. This turns resolved complaints into potential rating improvements rather than leaving them as permanent damage.
Result: Existing negative reviews become recoverable, not just diluted over time.
Throughout the sprint we run A/B tests on subject lines and send times to find what resonates best with Plush + Oak's customer base. Additionally, StackTome can send all campaigns on a free Trustpilot plan—so depending on what Plush + Oak is currently paying for Trustpilot, the sprint cost could be partly or fully offset.
Bonus: Continuous optimisation plus potential savings on your existing Trustpilot subscription.
Here is an estimate of the results we can achieve for Plush + Oak based on your order volume and current rating:
Trustscore Projection
4.3★ (in 6–12 months)
Based on your current 3.9 rating and low review volume.
Verified links double review completion vs. static invite links
Fresh positive reviews push older negatives off the first page
Reach 4.2–4.3 stars in time for upcoming trade shows
Get started
✓ All campaigns run on a free Trustpilot plan + we guarantee that your monthly average rating from our campaigns will be 4.5+ within 90 days, or we work for free until we do
After the sprint
Volume
Monthly order volume affects campaign reach and strategy
Number of Campaigns
Multiple concurrent campaigns require additional management
Number of Segments
Customer segments determine targeting and personalisation
Starting price includes: up to 1,000/month volume • 2 campaigns • 2 segments